Tracking Details Just Got Supercharged!

Mailbutler's tracking details

Mailbutler Brings Powerful Tracking Insights to Apple Mail and Gmail

Great news: Tracking Details just got a redesign to bring you even more powerful insight to your email performance. Whether you’re a Tracking user of Mailbutler, or you’ve just discovered this feature in your inbox (where have you been?!), read on to see what’s improved in your new Tracking Details!

What’s new and why?

Email tracking is the silver bullet of every successful business and team to optimize prospect, client and internal communications. Our email extension for Apple Mail and Gmail allows you to see when your contact opens your email, clicks on your links, and provides you additional context such as open location and device.

So, what’s new in the redesign? The previous version showed a timeline with details such as opened location, device, OS…of the email itself and links included:

Old Tracking Details in Apple Mail

Painpoints and requests:

  • Apart from first open time, users also requested for a ‘last opened’ (similar to last seen on IM) ⌚️
  • No filter option to see how a certain campaign link is performing ❌
  • You’ve also requested for us to bring back country flags as an indicator of open location 🇩🇪🇯🇵🇺🇸

Your feedback helped us further improve Mailbutler as a robust tool for keeping track of prospect and client communication. After months of work, we’re really excited today to share with you what’s new!

1. Improved Tracking activity stream

Our UX team did a fantastic job in redesigning the activity stream to help you get more out of every email, without information overload. The most recent open is displayed at the top with a beautiful gradient timeline that automatically logs every open action of your recipient:

New Tracking Details in Apple Mail
  • (New) You can now filter to see when your recipient opened one of your links:
Filter Email Links in Email Tracking
  • Key information such as location, device, browser are now displayed in icons on the right:
Info the Location, Browser, Device and OS of your email opens

2. Reveal hidden insights to your email performance

Tracking Details in Gmail

Mailbutler’s Tracking is a killer feature for professionals who rely on emails for client and prospect communication, as it takes away the guessing part in your outreach efforts. Now, it also brings you actionable metrics to help you communicate better each time you send a message:

Email Tracking Metrics
Open and Reply Insights in Tracking Details give you valuable information to help you plan the next-steps in your communication
  1. Open Insights: Tells you the first and most recent open time, and total number of opens
  2. Reply Insights: lets you know your recipient’s open and reply time, and how long you’ve waited

The latest update brings a long-awaited upgrade to Mailbutler’s powerful email tracker. Evaluate and optimize performance of your email opens, campaign links and response time…all without leaving your inbox!

How to use the new Tracking Details (video)

Apple Mail

Gmail

Advance your business goals with Email Tracking

Gone are the days when sales reps, freelancers and marketing teams stay clueless of what their prospects think. Take a look at how you can instantly benefit from Email Tracking with Mailbutler:

Tracking for Sales 📈

No matter your industry, email was always a guessing game for most sales reps. Some leads get back, most of them don’t. So, how do you effectively prioritize interested leads?

Mailbutler’s Tracking keeps you in the loop at every stage of your outreach efforts, so you can easily track and optimize communication for qualified leads.

An extra tip? Pair this with Email Templates, you can find out how long your recipients have left your email unanswered after reading, how long you’ve waited to hear back, and evaluate the effectiveness of your sales copy.

-> Explore Tracking Details for Sales to close deals faster in less time

Tracking for Business Development 🙌

The key to building lasting relationships and driving long term growth is to understand the habits of your business partners. With tracking insights from Mailbutler, you can follow up proactively with prospects based on their interaction with your email, such as their typical open time, device, and location.

Don’t forget to keep each conversation personal and consistent by scheduling follow-ups that tailor to your clients’ usual open time.

-> Explore Tracking Details for Business Development and nurture client relations easily today

Tracking for Freelancers 👨‍💻👩‍💻

Email Tracking helps freelancers to effectively manage time and communication with clients. With Mailbutler, you’re always informed about your clients’ read status of unprocessed invoices. Easily keep track of payments and follow up at relevant times: every time you see a notification that a client has opened an important email, you’re one step closer into securing the next pay check!

-> Start tracking time and client payments effectively with Mailbutler

Find out more about practical use cases of Email Tracking in this detailed blogpost!

To get the most out of the feature, enable both Open Tracking and Link Tracking when you send an email.

The new Tracking Details in Mailbutler is available now for Apple Mail and Gmail – if you haven’t installed Mailbutler, start your free trial and experience the power of email tracking today!

We’d love to know what you think!

To stay informed about Mailbutler updates, make sure to follow us on Facebook, Twitter, LinkedIn and check Unpacked regularly for new content.


Mailbutler for Apple Mail and Gmail

Mailbutler is a powerful productivity extension for Apple Mail and Gmail that helps professionals and teams email smarter to get more meaningful work done. Get started today for free.

10 comments on “Tracking Details Just Got Supercharged!

    1. Hi Tony! At the moment Mailbutler doesn’t differentiate between addresses in tracked opens. We have no foreseeable plans to offer per-recipient tracking, but we appreciate your feedback. Let us know if you need anything else. Cheers, Simone

        1. Ok, have updated to latest version and now the “undo send” box has stopped popping up. My preferences still has the feature turned on. Is this no longer working the same way?

  1. Love the look of this, but being able to see which recipients have opened an email (ie. one that is cc’d to more than one recipient) is essential for me.

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