Follow the Trail – Email Link Tracking in Apple Mail and Gmail

Call-to-action emails often include a link or two encouraging readers to take steps after reading engaging content. But how do you know if your readers actually clicked through the link? Exactly, by using email link tracking.

This post features Mailbutler’s email link tracking service for Apple Mail and Gmail. It will provide you with information on what the service entails, how to use it, and some basic ground rules about sending links in emails, to make the service effective.

A link tracking tool for everyone 🔎🔗

Mailbutler’s email link-tracking feature gives you live push notifications when a link you sent is clicked. Turn on the link tracking feature before hitting send, and you will be notified when a link you sent was opened, and how many times your recipient clicked through. This will help you to time your communication, follow up, or even call the recipient to close a deal.

Depending on how many times your recipient opened the email and clicked through the links, you can adjust your subsequent engagement: someone with more clicks will probably have higher interest and is more likely to be a hot lead. If your contact opened the email but didn’t click through, sending them a friendly reminder may open up an opportunity.

Some ground rules about links in emails

Rule #1: Keep it to a few links in one email 📧

A link in every sentence is rather dense. The recipient of your email won’t have a clear path forward: Which link do you want them to click on? And why should they click on anything? If you decide to put in a link, make sure it leads to a place from where they can take a next step: contact you, find more useful information, or sign up for a service.

Rule #2: Check that your link works before you send the email ✅

This may sound trivial, but it is very important. The last letter from your link address often gets accidentally deleted; a pasted hyperlink will occasionally carry a space at the beginning. Small mistakes are easier and more common than we realize. Do a double check before you hit send: a link that doesn’t work is no use to anyone and may affect your credibility in the reader’s eyes.

Rule #3: Put a link to your website in the signature ✒️

Allow your sales leads to look you up easily. Adding a link in your signature is a common courtesy inviting readers to see what your company is about. Give your website’s address and some email clients will display it as a clickable link (although not all, so some recipients may have to copy-paste the address into their browser to get to your website).

That’s it. Now we can move on to the technical details.

How does link tracking work?

Mailbutler redirects all links you add to your emails through our servers, without changing your recipient’s email or browsing experience. This allows us to tell you when and how many times a link you added to a message was clicked. Are you interested? Schedule a demo here.

Make the best out of your emails by using all the features Mailbutler offers you. Take advantage of knowing if your link was clicked, react accordingly and turn your emails into success.

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