It doesn’t matter whether your sales department makes 100 or 1,000 calls per day. If you do not remind your clients about yourself or you don’t run any email campaigns, your efforts will be in vain. If no one knows about your product, it does not exist.
That’s why you might think of sending selling letters. Though you may say it is utterly useless, and partially it is true. The problem is that there are too many mailings, too many letters and they are too long. And too meaningless in general, if telling the truth.
The reason for this is the speed of the current age – we are living too fast to read letters. We have to process too much data; we have to write too many letters and make too many calls to read something long and inefficient. It is so much easier to tag another letter as spam even without reading it.
Luckily, we are here to help. Because in our experience, we’ve got letters with a 75% conversion rate. Yes, people do read these days. The trick is that they read only something that might be useful or interesting. And we can teach you how to do this. Just take a look at the below content and make sure it is all possible – 6 types of marketing emails that generate a response.
Introduce yourself 🙋
This letter can be a great help to your sales department. A piece of text that will sell nothing. Instead, this text will simply tell people who you are and what you offer.
A great idea to start building relations with your potential customer is to describe all the profits they can get if they take a look at your product. Introduce yourself or your company, tell about the product, and by using bullet points name the main profits or describe the issues you can resolve. That’s it.
But resist the temptation of starting to sell anything at all. Otherwise, people will close your letter as soon as they see your first selling efforts. And don’t forget to add your contact info so that everyone could see it. The rest is up to your sales department.
Provide value 🥇
An immediate value is always a great treat. You can compose a letter that offers your respondent something useful just right now. If their website lacks SEO-optimization, and you are selling SEO-articles, feel free to point it out.
Just don’t be too critical – no one likes when someone criticizes their work in the very first letter. Compliment their site, mention that you’ve noticed minor SEO issues, and you know how to resolve them and can do it right now for free. That’s it – you’ve got your new client.
Even if it is not your expertise, the immediate value can be found. Show them Adsy, a skilled guest posting services company, or provide free business contacts – it will always be appreciated.
Offer new social contacts 👍
Today new social connections are a value that can’t be underestimated. Businesses can prosper if the owner has the right social contacts. And guess what – you are the right contact. Communicate directly in social media and offer your friendship.
Your email should be short but comprehensive. Introduce yourself and tell about the profit you can provide. Thus, people will know about you and your company.
To make sure people receive your letters and to manage the mailing, you can consider using a special tool for that. For example, Mailbutler can provide you with message templates, follow-up reminders, and even delayed mailing. Just make sure you don’t annoy people with your letters, make them brief and concise.
Look for mutual interests 🤝
If you are a fan of snowboarding and you are trying to reach someone who is also into snowboarding, write a brief letter about your company and your “idea” of holding an IT-conference at some ski resort.
Of course, the best way to reach your audience is when your product is their hobby. If this is the case – see the next part.
Offer a present 🎁
It might be a holiday present or just a random gift. We all love to receive gifts. The main trick here is not to look like spam. Reach a person, introduce yourself, and tell that you have a gift. For nothing. With no hidden conditions.
Try to make your gift at least a bit valuable. It doesn’t mean you have to offer a sports car or a smartphone, but no one will enjoy free “daily email subscription on some random spam.”
It seems odd, but this strategy helps you to get memorized. You won’t be “that annoying spammer,” you will turn into a company that made some gift. Thus you’ll get a happy potential customer, and your sales department will get a “fertile soil.”
Address employees 🧑💼
The best way to find out the company’s pains and troubles is to ask people who worked there some time ago. It’s always a good source of information. And you’ll be surprised how many distinct things you have missed just because you don’t know the internal processes.
People like to share their opinions on literally everything – that’s how you can gather lots of info. Make former employees feel important and say that you are considering cooperation with a company they worked for some time ago. Ask them a few questions and make an impression that your business plans depend on their answers.
This is the way to gather info about what your potential partner company is looking for, what they lack, and what they want to get. Another source of info is sales department specialists. They may describe what their company can do for you. It provides you with all the info on what they need and what to offer them.
Writing a letter that gets responses 📩
In conclusion, here is a shortlist of what to follow when composing an email, if you want to have a reply.
- Describe profits not properties and speak of your respondent, not yourself;
- Get the exact point on how you can be useful to those you are sending an email;
- Work on the subject to get people’s attention;
- Do not annoy people with booking a call or asking for contacts;
- Think of response first – not immediate sales;
- Avoid “send more email” and spamming – do not annoy people;
- Add a call to action and stay as brief as possible.
The main paradox when composing an email is that you have to speak about the one who will be reading it. If your email is filled with “I” instead of “You,” no one is going to be interested. When thinking of business, do not forget that it is people who read your letters and make decisions. So try to create the letters to people, not some mindless «by the book» copies. After all, marketing is all about people.
Got some ideas on how to write a letter that gets responses? Feel free to share them with everyone in the most convenient way. Good luck!
About the Author
Marie Barnes is a writer for Bestforacar and an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging. Follow her on Medium.
Would you like to learn more about productivity and emailing? Read this interesting article “Tips to Foster Productivity across Your Organization” from our guest contributor Amanda Jerelyn.