What is Send Later?
Send Later is one of Mailbutler’s most popular features which lets you schedule your emails to be sent at a later date and time, even when you’re offline. This means you can work whenever you want but have your emails arrive at a time appropriate for your recipient, meaning you can easily communicate with people working in other time zones and ensure your emails arrive at the top of the inbox, not stuck under hundreds of other messages! Moreover, with Recipient Optimized Scheduling, which is included in Mailbutler’s Business plan, you can even have Mailbutler’s algorithm calculate the optimal send time for your recipient, saving you even more time.
Who should use Send Later?
Well, you definitely should! It’s the perfect tool for everybody who wants to step up their email game. Send Later’s advantages are not limited to any particular industry, but can be super useful for anybody whose daily business includes emailing, be it freelancers in the creative sector or the CEO of a huge financial company. The possibility to schedule your emails to be sent at a specific (or optimized) time and date is useful whichever industry you work in.
To make the advantages of Send Later even clearer, we would like to present a few example scenarios, explaining the feature in action. Meet our four Mailbutler users and learn how they use Send Later in their work.
Send Later for freelancers
Cora is a freelance graphic designer. She works whenever she feels the most inspired, sometimes late at night. If she finishes her work late, she uses Send Later to schedule her emails to her clients so they arrive the next morning or during the day. This helps her maintain a professional appearance, and eliminates the impression that she’s available for contact outside of regular working hours.
Now, with the new Recipient Optimized Scheduling, Cora can customize the sending time without even looking at her email history with that client. The message will reach each person not only during regular daytime working hours, but also when they are most likely to open the email and check Cora’s work. Cora benefits from the Send Later feature even more now, as it reduces the time she has to wait for feedback.
Send Later for sales
Diego’s agency has been in touch with an important client, and it seems like they’re very close to closing on a valuable deal. Therefore, he wants everything about the negotiation to be perfect, including the delivery time of the offer email. He uses Recipient Optimized Scheduling to ensure his email lands in the client’s inbox at the optimal time. Diego knows this will leave a good impression, reduce the wait time for a reply from the prospective client, and enable him to continue the negotiation and land this deal.
Send Later for digital marketing
Cody works in a digital marketing agency that has a lot of clients overseas. Therefore he has to have correspondence with people in several different time zones. Because of this, Cody spends a lot of time calculating right sending times for his emails.
With Recipient Optimized Scheduling, the technology of Mailbutler has already told Cody the time when his recipient is likely active in their inbox. He no longer needs to spend time on considering the timezones and calculating the sending times himself, and he can focus on his actual work.
Send Later for human resources
Pauline works in a medium-sized company as an HR manager. She sends plenty of emails as most of the internal communication in the company happens via email. For productivity reasons, Pauline checks and writes her emails only once a day, before her lunch break. Answering the emails at this time of day makes her feel pushy as she feels like she might disturb people during lunch hour.
Now, she has set herself a default delivery delay for her emails: she easily selects her emails to be sent 2 hours after she writes them, so her colleagues receive them after they are back from their break. This way Pauline can be relaxed about the sending times of her emails, and still stick to the productive habit that suits her.